Political Correctness or Blatant Racism?

Microsoft in Web photo racism row Click on link if you would like to read an article about this.

So someone at Microsoft decided that a black man in an advertisement directed at Polish consumers is not a good idea. Or perhaps I should say "a black man's head," since his hands were fine.

If this had happened in the United States, I think it's probably more likely that the "photoshopping" would have occurred in the opposite direction--a white guy would have been replaced by a black guy. "We can't have a photo without at least one woman and one person of color, afterall." Given that this was directed at Polish consumers, however, I have to imagine that someone made a calculation about how much "color" would be acceptable to that very white population. I spent two months in Poland and it is clearly the "whitest" locale that I've ever visited--even whiter than the BJC during THON. (Can't we do something about that, by the way.)

Here's another way to think about this. Companies shift their advertising to appeal to different markets all the time. An ad for buses in San Francisco might have an Asian woman, for example, while the exact same advertisement for Memphis or Miami buses would replace the model with a black woman in Memphis and an Hispanic woman in Miami. Is that racist? Someone decided that a black person will be less appealing to Polish consumers. Would you use photos of straight couples in your advertisements in LGBT magazines? Sometimes, no doubt, but you'd more often opt for a gay or lesbian scene.

At the heart of the Microsoft issue is that they cut out the black man's head and replaced "it" with one from a straight up white guy. It just feels raw. Maybe the event got press simply because the manipulation that drives the advertising dimension of marketing was exposed for what it is...manipulation. And maybe it's because when companies shift the "cultural inflections" in their ads, it feels right. But when they do the same thing with "race" it comes across as disingenuine. And maybe, just maybe, all of those people sitting around the table in that photo represent one single culture -- corporate culture. To tell one of them that he has to "relinquish his seat at the table because of his race" is...well...racist. Isn't that what racism is?

But really, don't accept my interpretation of this Microsoft debacle. What do you think?

How the Great Beer Summit Failed

If you didn't hear about the "beer summit" and the events that led to it, then clearly you were not paying attention to the mainstream media during the latter part of the month of July. Henry Louis Gates, Jr., a very famous and well known professor to any regular viewer of PBS television, was arrested on his front porch by a police officer near (or actually on) the Harvard campus. CLICK FOR: summary of events.

We're not particularly interested in debating who was "right" and "wrong" in this mess, nor whether the arrest was fueled by racial profiling or racism. What is interesting is the follow-up and it's impact on race relations. So is this it? We give two aggrieved parties a beer and, as Laurie Mulvey says in the video, they agree to disagree and we call it "dialogue"?

Tell us what you think about what she's saying. Is the event (and the spillover) indicative of our need for racial dialogue and racial healing...or is it merely another case of a small incident getting blown out of proportion by mass media outlets in search of sales?